Because of its unrivaled beauty and durability, granite continues to be the single most popular countertop material in the industry. But what some may not know is that quartz has become one of the fastest growing markets in the stone surface industry, according to an article from Remodeler Magazine. In the article, a marketing manager for a stone company makes an interesting comparison between the consumers for the two stone surfaces.
“The customers we see that are looking at granite really are looking for that beauty and movement in the stone . . . with granite, it’s like choosing a piece of art, whereas customers who want a more consistent look will choose quartz.”
While granite’s strength and durability is common knowledge, the benefits and qualities of quartz are not as widely known. The quartz component of granite is actually what makes granite so strong.
“While some granites can have as little as 20% or 30% quartz, a quartz countertop can have as much as 93% quartz and only 7% coloring and binding.”
On average, the costs of granite and quartz surfaces are not necessarily significantly different. But since the cost of granite is not determined by the quality and rather how readily available that specific stone is, quartz can often be found at a competitive price compared to granite. The major difference, then, is personal preference when it comes to aesthetics. Both granite and quartz countertops can suit an array of interior styles.
Here at Marble and Granite, Inc. we can offer contractors, designers and homeowners the best value granite countertops and the highest quality granite countertops as well as exquisite quartz surfaces such as the leading Caesarstone brand. Contact us at 8777.39.STONE or come by one of our showrooms located in Westwood, Massachusetts or Milford, Connecticut.
Source: Remodeler Magazine
Photos via Caesarstone
Photo Credit: Andre Rothblatt Architecture via Houzz